NFI Repping AstraGin to Sports Market
August 9, 2010
WALNUT, Calif.NuLiv Science announced its AstraGin ingredient will now be exclusively sold into the sports nutrition market by Miramar, Fla.-based Nutrition Formulators Inc. (NFI); World Wellness, a San Diego-based sales and marketing firm, represented NuLiv in negotiating the $10 million agreement.
AstraGin is a proprietary formulation of ginsenosides extracted from Panax notoginseng and alcohol fraction from Astragalus membranaceous. It has been studied for its ability to promote and improve absorption of a range of nutrients, including amino acids, vitamins and glucose. AstraGin appears to regulate and alter certain genetic and protein expression levels.
Handling the sports nutrition market for this incredible ingredient is just one more example of the aggressive and entrepreneurial spirit of NFI," said Brian ONeill, NFIs business development manager.
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