Lieto Re-ups with Astavita

MOUNT LAUREL, N.J.—Astavita renewed its title sponsorship agreement with professional triathlete Chris Lieto, marking the third year of sponsorship and the second year as the title sponsor. Under terms of the agreement, Lieto will sport the Astavita logo on his apparel, will make appearances to autograph posters at several triathlon events where Astavita will exhibit, and was invited to be a guest on the TV show “Christina Naturally”, hosted by Christina Pirello, another spokesman for Astavita’s AstaReal® astaxanthin.

“We are excited to be moving into the third year of this relationship,” said James Robinson, national sales manager, Astavita (www.astavita.com). “We consider ourselves quite fortunate to be involved with such an outstanding athlete and gentleman and are looking forward to another year of exceptional performances from him.”

Lieto is a three-time Ironman Champion and was the first American to finish at the Ironman World Championships in Kona, Hawaii, in 2006. “I need to believe in whatever product I accept as the basis to a sponsorship,” Lieto added. “When I first started taking Astavita two years ago, I noticed an improvement in my recovery after strenuous training days. This quicker recovery allowed me to increase the frequency of my training and shortened the period of recovery between races. Astavita worked for me then and continues to work for me now.”