Branding & Marketing

Active woman
Sports & Nutrition
Marketers: Meet active women where they areHow to market supplements to active women

Hitting on the "tremendous opportunity" to validate and address the important physiological differences unique to women in the active nutrition space.

byShara Rutberg
Nov 20, 2024
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1 Min Read
The Women in Nutraceuticals event honored difference makers in the industry.
Business Resources
SupplySide West highlights: Idols, icons, WINs and lots of attendeesSupplySide West highlights: Awards, honors, attendees
byHank Schultz
Nov 12, 2024
1 Min Read
esports
Branding & Marketing
Marketers: Check out these 5 esports and gamer innovations and trendsGamers seek supplements for focus, endurance and vision health
byCorey Dungan
Nov 11, 2024
1 Min Read
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Sponsored Content
Supplement industry news and updates – November 2024Supplement industry news and updates – November 2024
Nov 8, 2024
1 Min Read
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Healthy Aging
Nutribeauty supplements target men for healthier skin, hair and nailsNutribeauty supplements target men for healthier skin, hair and nails
byLisa Schofield
Nov 6, 2024
1 Min Read
supplements
Market Trends & Analysis
10 booths at SupplySide West we just had to stop for a visit10 booths at SupplySide West we just had to stop for a visit
byTodd Runestad
Nov 6, 2024
10 Slides
Branding & Marketing
SupplySide launches SupplySide Fresh, accelerating learning for newcomers in the nutrition industry - press release
SupplySide Fresh accelerates learning for newcomers in the nutrition industry
Oct 24, 2024
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1 Min Read
bySonja Thompson
The show floor is the center of action.
Market Trends & Analysis
12 companies launching new ingredients at SupplySide West
12 companies launching new ingredients at SupplySide West
Oct 23, 2024
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12 Slides
byTodd Runestad
Sponsored Content
Supplement industry news and updates – October 2024
Supplement industry news and updates – October 2024
Oct 23, 2024
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1 Min Read
Branding & Marketing
Best-in-class gamer ingredients
Best-in-class gamer ingredients
Oct 16, 2024
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1 Min Read
byTodd Runestad
Market Trends & Analysis
Do beautiful twentysomethings really need collagen?
Is collagen always necessary?
Oct 14, 2024
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1 Min Read
byTodd Runestad
Market Trends & Analysis
SupplySide Fresh: Essential education and networking for newcomers in the supplements industry
Kickstart your supplements career with SupplySide Fresh courses and connections
Oct 11, 2024
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1 Min Read
bySonja Thompson
Market Trends & Analysis
Ingredient Idol supplements finalists announced
Ingredient Idol supplements finalists announced
Oct 8, 2024
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1 Min Read
byTodd Runestad
Branding & Marketing
11 hot nutribeauty trends
11 hot nutribeauty trends
Oct 2, 2024
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1 Min Read
byMaggie McNamara
Finding the flow in your esports formulations
Sports & Nutrition
Finding the flow in your esports formulations – digital magazine
Finding the flow in your esports formulations – digital magazine
Sep 19, 2024
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1 Min Read
Branding & Marketing
10 innovative delivery formats that have revolutionized dietary supplements
10 innovative delivery formats that have revolutionized dietary supplements
Sep 18, 2024
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1 Min Read
bySydney Postal
8 ways supplement companies leverage science to drive sales and consumer trust
Sponsored Content
8 ways supplement companies leverage science to drive sales and consumer trust – spotlight
8 ways supplement companies leverage science to drive sales and consumer trust – spotlight
Sep 13, 2024
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1 Min Read
Supplement industry news and updates – September
Sponsored Content
Supplement industry news and updates – September
Supplement industry news and updates – September
Sep 12, 2024
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1 Min Read
Branding & Marketing
SupplySide reimagines brand identity, elevating purpose in events and publications
SupplySide reimagines brand identity
Sep 9, 2024
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1 Min Read
Supplement industry news and updates – August 2024
Sponsored Content
Supplement industry news and updates – August 2024
Supplement industry news and updates – August 2024
Aug 27, 2024
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1 Min Read
Business Resources
Elephant in Room: Is ‘synergy’ in supplements just hype? It’s complicated
Experts: Synergy claims for supplements are rarely supported, but concept is real
Aug 21, 2024
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1 Min Read
byHank Schultz
IN-Ingredients acquired by Potentia Health
Sponsored Content
IN-Ingredients acquired by Potentia Health – press release
IN-Ingredients acquired by Potentia Health – press release
Aug 20, 2024
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1 Min Read
Sponsored Content
Supplement industry news and updates – July 2024
Supplement industry news and updates – July 2024
Jul 17, 2024
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1 Min Read
Healthy Aging
How to build a longevity supplement that lasts
How to build a longevity supplement that lasts
Jul 10, 2024
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1 Min Read
byDouglas Lynch
Market Trends & Analysis
7 marketing insights to succeed in the mature women’s market
7 marketing insights to succeed in the 40+ women’s market
Jul 8, 2024
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1 Min Read
bySteffi Neth
Formulation
6 health targets for women’s middle stages
6 health targets for women’s middle stages
Jul 3, 2024
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1 Min Read
bySteffi Neth
clinical trials, supplement formulation, supplyside west, scientists
Labs/Testing
Modern challenges in clinical trials: Strategies to help brands and ingredient suppliers narrow the proof gap - Video
Challenges in clinical trials: narrowing the proof gap
Jun 28, 2024
byDuffy Hayes
Woman holding a yoga pose
Sports & Nutrition
Active nutrition from the gamer chair to the yoga mat and sports field – video
Active nutrition from the gamer chair to the yoga mat and sports field – video
Jun 28, 2024
byTodd Runestad
Market Trends & Analysis
7 nonnegotiable ingredients for women
7 nonnegotiable ingredients for women
Jun 26, 2024
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1 Min Read
bySue Kleiner
Sponsored Content
Embracing the power of all data in clinical research: Why every point matters – spotlight
Embracing the power of all data in clinical research: Why every point matters
Jun 18, 2024
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1 Min Read
Market Trends & Analysis
Old supplements prevail in the new age of Ozempic and AI
Old supplements prevail in the new age of Ozempic and AI
Jun 17, 2024
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1 Min Read
byBlake Ebersole
Supplement industry news and updates – June 2024
Sponsored Content
Supplement industry news and updates – June 2024
Supplement industry news and updates – June 2024
Jun 7, 2024
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1 Min Read
Market Trends & Analysis
10 Euro ingredient innovations we found at #Vitafoods 2024
The 10 best #Vitafoods innovations
May 22, 2024
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10 Slides
byTodd Runestad
Branding & Marketing
Supplement delivery format evolution: Gels, chews, liquids and shots take over
Innovations in supplement delivery formats: gels, chews, liquids, shots and more
May 20, 2024
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1 Min Read
byPeter Rejcek
Sponsored Content
Supplement industry news and updates – May 2024
Supplement industry news and updates – May 2024
May 20, 2024
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1 Min Read

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