IN-Ingredients acquired by Potentia Health – press release

ANAHEIM, Calif., July 1, 2024 — Potentia Health announced today the 100% stake acquisition of IN-Ingredients, a respected manufacturer of branded raw material ingredients serving the natural products industry.

Simultaneously, Potentia Health has rebranded IN-Ingredients to 4POTENTIA, “A Force of Nature” with a fresh new look and feel.

The acquisition of IN-Ingredients by Potentia Health serves as a strong foundation for the addition of new, unique, novel, and proprietary dietary supplement ingredients intended to enhance human health, happiness, and well-being.

IN-Ingredients founders Tim and Gus Romero will continue to play a pivotal role as strategic advisors during the transition to 4POTENTIA, ensuring a seamless evolution into this dynamic new era.

“We are extremely pleased with the successful acquisition of IN-Ingredients and the tremendous platform that it provides with hallmark ingredients such as Cinnulin-PF^®. We look forward to leveraging our considerable resources to elevate the existing IN-Ingredients portfolio to new heights, while introducing new and exciting ingredients to the natural products industry,” said Jade Beutler, CEO of Potentia Health.

"Selling our business is a bittersweet moment, yet we feel truly blessed to entrust IN-Ingredients to 4POTENTIA. They will uphold our legacy of innovating science-based ingredients that enhance the dietary supplement sector. Gus and I are deeply thankful to God and everyone we've encountered in this industry. We eagerly anticipate what the future has in store for us!” said Tim Romero, co-founder and former CEO of IN-Ingredients.

Visit 4potentia.com for details or further information.

About 4POTENTIA:

4POTENTIA was formed to create innovative dietary supplement ingredients built on four pillars of purity, potency, proprietary and scientifically proven.

About IN-Ingredients:

IN-Ingredients was founded in 1999 in Spring Hill, Tennessee. IN-Ingredients' vision was to be a raw material supplier dedicated to integrity, quality, dependability and service (the golden rule) and upheld those values for a quarter century. The acquisition of IN-Ingredients marks the company’s 25^th anniversary and a rebirth to a new and exciting era in 4POTENTIA.