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Mission critical: Communicating clinical science to consumers – video
Get to the heart of the science and clearly communicate it to consumers to earn their trust. This new video from Inside the Bottle and Atlantia Clinical Trials will help you cut through market noise and gain insight into how to communicate the details related to scientific rigor and clinical trial models, and how that supports label claims about product efficacy.
November 13, 2024
7 Min View
Sponsored by Inside the Bottle
Trust is a commodity that dietary supplement brands need in order to remain successful. Consumers are often looking for scientific evidence to back up their decisions. In this new video from Inside the Bottle, Barry Skillington, chief commercial officer of Atlantia Clinical Trials, shares how high scientific standards and simple, clear messaging work together to take consumer trust challenges and turn them into opportunities.
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