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Finding the flow in your esports formulations – digital magazine
Gamers are increasingly seeking ways to enhance their performance through supplements. Those supplements should naturally support cognitive functions, stress reduction, sustained energy and eye health.
September 19, 2024
3 Min Read
They may not be traditional athletes, but gamers want peak performance. To help them accomplish this, supplement brands and ingredient suppliers are targeting the esports sector with innovation in a variety of categories.
Nootropics, BDNF stimulators, and ingredients supporting brain-derived neurotrophic factor are aimed at cognitive enhancement. Neurotransmitter support, nervous system health ingredients, cannabinoids and terpenes can help with stress and anxiety reduction. Electrolyte blends, energy boosters and whole food sources of caffeine deliver sustained energy and hydration. And for eye health, lutein, zeaxanthin, astaxanthin, omega-3 fatty acids and bilberry extract are finding their way into leading supplement formulas.
The competition is on to supply esports enthusiasts with dietary supplements and fortified drinks and snacks that can deliver an edge, and the leaders in the clubhouse can be found in this digital magazine. The articles include:
Viewpoint: SupplySide — the new ol’ us
SupplySide Supplement Journal is here! Formerly Natural Products Insider, Content Director Todd Runestad explains our media rebrand and why we’re the “Dunkin” of the industry.
A perfect 10: The science behind esports nutrition
Clinical studies show these 10 ingredients can boost cognitive function and eye health. Rachel French drills down on the underlying research. She’s got a list of ingredients that help achieve intense focus, improve decision-making, and support the physical demands required of esports athletes.
E-gamer on!
More than two dozen ingredients in six different health niches give formulators a head start on their next sophisticated supplement product launch, David Foreman relates. Areas under consideration include vision, brain boosting, energy, joint support, stress and sleep support — all of which play an essential part in health and e-gaming outcomes.
5 innovative ingredients trends that Super Mario would love
Target key health needs and differentiate yourself in the competitive market for esports supplements. Corey Dungan and Sumner Willrodt lend their insight and expertise. Key areas to focus on include cognitive enhancement, stress and anxiety reduction, sustained energy and hydration, physical health maintenance, and eye health support.
5 key methods to keep your product line in the flow
From caffeinated green powders to synergistic blends, these cutting-edge formulations are designed to take gaming to the next level. Brand positioning is also important, and should focus on health and performance, offering convenient delivery formats, and utilizing experiential product and packaging design.
Best-in-class gamer ingredients
The Ingredient Idol competition, held annually at SupplySide West, judges top ingredients in a range of top health targets. Here are four high-value picks from this year’s contest around esports — Brainberry from BioActor-Solabia, Enfinity Energy, Cognizin from Kyowa Hakko USA, and GamePhyt from Microphyt.
Esports ingredient supplier resource directory
You’ve read about all the trends and ingredients. Now find the suppliers and branded ingredients that are delivering the goods in this editor’s list of sector innovators.
Examples of esports takeaways for your business include:
Eye fatigue from staring at screens for extended periods, blue-light damage, dry eyes and keeping visual focus should be areas of interest.
Reaching for a quick fix with energy drinks high in caffeine (and sugar) to perk up is not only harmful but also ineffective over extended periods.
Because such a physical and mental demand is placed on the body over extended gaming periods, recovery should be a part of every competitor’s supplement program.
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