Branding & Marketing

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Market Trends & Analysis
Industry leadership spotlight: A conversation with Organic Trade Association's Stephanie JergerIndustry leadership spotlight: A conversation with Organic Trade Association's Stephanie Jerger

Heather Fairman of DF Guardian Consulting Inc. has a conversation about leadership with Stephanie Jerger of the Organic Trade Association.

byHeather Fairman
May 17, 2024
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1 Min Read
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Sports & Nutrition
7 nonnegotiable ingredients for women's peak performance7 ingredients for women's peak performance
bySue Kleiner
May 15, 2024
1 Min Read
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Branding & Marketing
Cult or con? Experts say upheaval at Mercola brand resembles bothCult or con? Experts say developments surrounding Dr. Mercola and his supplements brand match elements of both
byRick Polito
May 2, 2024
1 Min Read
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Branding & Marketing
Women in business: The funding piece - videoWomen in business: Where's the money? - video
byTodd Runestad
Apr 24, 2024
5 Min View
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Branding & Marketing
Marketers: 7 new woman-centric health conditions - videoMarketers: What women want - video
byTodd Runestad
Apr 24, 2024
5 Min View
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Branding & Marketing
How brands should connect with women - videoMarketing to the female demographic - video
byTodd Runestad
Apr 24, 2024
5 Min View
Natural Product Development
Take it from me: SupplySide East is the place to be
A reporter's look at SupplySide East networking
Apr 10, 2024
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1 Min Read
byHank Schultz
Business Resources
Nature’s Sunshine rides cost cutting, interest in powder products to strong 2023
Nature’s Sunshine bucks MLM downtrend with strong 2023 sales
Mar 28, 2024
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1 Min Read
Business Resources
Charlotte’s Web cuts losses even as sales shrink further
Charlotte’s Web's sales shrink, but losses do, too
Mar 22, 2024
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1 Min Read
byHank Schultz
Branding & Marketing
Industry award to feature outstanding women, ICSB and more SupplySide partner updates
Industry award to feature outstanding women, ICSB and more SupplySide partner updates
Mar 11, 2024
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1 Min Read
byKarin VanSlyke
Market Trends & Analysis
Expo West preview: 14 forward-looking suppliers on our list
Expo West preview: 14 for '24
Mar 6, 2024
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14 Slides
byTodd Runestad
Sports & Nutrition
The Month in 2: Sports – video
The Month in 2: Sports – video
Feb 21, 2024
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2 Min View
byTodd Runestad
Claims
Beyond the primary outcome: How exploratory analysis can deliver unexpected new insights
Navigating trial results: Playbook for dietary supplement companies
Feb 19, 2024
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1 Min Read
byPelin Thorogood, Dr. Jeff Chen
Business Resources
Dietary supplement firms should prepare trademark strategy in 2024
A blueprint for trademark success for supplement firms
Feb 15, 2024
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1 Min Read
byRyan Kaiser
Market Trends & Analysis
Dr. Mercola consulted with psychic before axing top executives
Dr. Mercola fires brand executives after consulting with psychic
Feb 14, 2024
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1 Min Read
byRick Polito
Market Trends & Analysis
3 dietary supplement trends reveal a change in the 2024 market - video
3 supplement trends heralding a change in the 2024 market
Dec 11, 2023
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5 Min View
byTodd Runestad
Connecting with consumers: The supplement success formula
Sponsored Content
Connecting with consumers: The supplement success formula – infographic
Connecting with consumers: The supplement success formula – infographic
Dec 7, 2023
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1 Min Read
Branding & Marketing
Why branded ingredients power the best supplement brands
Why branded ingredients power the best brands
Nov 6, 2023
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5 Min View
byTodd Runestad
Market Trends & Analysis
Ingredient Idol contest is Thursday at SupplySide West
Ingredient Idol contest is Thursday at SupplySide West
Oct 26, 2023
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1 Min Read
byTodd Runestad
At SupplySide West in 2022, professionals meet in the Sabinsa booth.
Market Trends & Analysis
Top 10 SupplySide West supplier exhibitor highlights
Top 10 SupplySide West supplier exhibitor highlights
Oct 18, 2023
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1 Min Read
byTodd Runestad
Vitamin supplements display shelf
Business Resources
Staking claims: How product positioning can be an effective marketing tool
Staking claims: How product positioning can be an effective marketing tool
Oct 12, 2023
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1 Min Read
byScott Dicker
Steve Mister at CRN annual conference on Oct. 5, 2023
Business Resources
Steve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversary
Steve Mister describes the role of trade associations while celebrating CRN’s 50th year anniversary
Oct 11, 2023
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1 Min Read
byJosh Long
Branding & Marketing
8 ingredients and product format trends driving the shift from sports to active nutrition
8 trends driving the shift from sports to active nutrition
Oct 4, 2023
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1 Min Read
byVaughn DuBow
Herbalife
Business Resources
Herbalife launches fitness campaign as it strives to regain sales momentum
Herbalife launches fitness campaign as it strives to regain sales momentum
Sep 20, 2023
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1 Min Read
byHank Schultz
'Feel good' claims relating to sustainability, carbon footprints and other attributes include some pitfalls, attorneys say.
Business Resources
‘Feel good’ marketing can benefit both brands and social causes if done properly, attorneys assert
How to do ‘feel good’ marketing claims right
Sep 18, 2023
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1 Min Read
byHank Schultz
Phony looking demand letters have been showing up in the natural products industry.
Business Resources
Phishing attack styled as demand letters targets natural products industry
Phishing attack styled as demand letters targets natural products industry
Sep 15, 2023
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1 Min Read
byHank Schultz
Branding & Marketing
Ingredient Idol submissions due Friday
Ingredient Idol submissions due Friday
Sep 14, 2023
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1 Min Read
byTodd Runestad
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Branding & Marketing
The art and science of gummy innovation – article
The art and science of gummy innovation – article
Aug 21, 2023
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1 Min Read
Branding & Marketing
Females are under-represented as subjects and leaders in health research
Females are under-represented as subjects and leaders in health research
Aug 11, 2023
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1 Min Read
bySue Kleiner
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Supplements
7 winning branded ingredients for active sports performance products
7 winning branded ingredients for active sports performance products
Aug 4, 2023
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1 Min Read
byTodd Runestad
NPI23 Sports Nutrition Feature.jpg
Sports & Nutrition
Active nutrition: Evolution of the sports category – digital magazine
Active nutrition: Evolution of the sports category – digital magazine
Jul 20, 2023
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1 Min Read
Sustainable herbs program – slide show.png
Supplement Regulations
US regulatory barriers keep consumers uninformed
US regulatory barriers keep consumers uninformed
Jul 17, 2023
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1 Min Read
byMichael McGuffin
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Business Resources
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Take 2—Inside Organic Summit: Elevating Organic Awareness – webinar
Jun 21, 2023
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3 Hr View
6 brainy ingredients from the Ingredient Idol contest
Supplements
6 brainy ingredients from the Ingredient Idol contest
6 brainy ingredients from the Ingredient Idol contest
May 22, 2023
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1 Min Read
byTodd Runestad
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Sponsored Content
Exploring the open world of gaming – white paper
Exploring the open world of gaming – white paper
May 17, 2023
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1 Min Read

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