NOW tests SAMe supplements; most were low potency

As part of an ongoing program, supplement manufacturer NOW tested SAMe products sold on Amazon. Most were low potency, and some had no trace of the bioactive ingredient.

Hank Schultz, Senior Editor

November 22, 2024

2 Min Read
NOW has conducted a follow up round of testing on SAMe products sold on Amazon.  Most were found to be severely understrength.

At a Glance

  • NOW tested 23 “suspect” SAMe products. 
  • Most were low potency, and some contained none of the bioactive ingredient. 
  • This is the second round of SAMe testing, both showing dismal results. 

Testing done by supplement manufacturer NOW shows that serious quality problems persist among SAMe products marketed by lesser-known brands. Only three of the 24 products tested met label claim for potency. 

This is the 19th round of tests that NOW has conducted on supplements marketed by lesser-known brands on Amazon. As in the other rounds of testing, NOW purchased two bottles of each product. The company tested one sample in its in-house laboratory and sent the other to a Eurofins lab for independent confirmation. As has become common practice, NOW also tested one of its own SKUs along with the others. 

SAMe, or S-adenosyl-L-methionine, is a compound found naturally in the body, helping to produce and regulate hormones and maintain cell membranes. As a supplement, SAMe is often used for mood support, joint health and liver support. 

NOW noted SAMe is considered an expensive ingredient, which tends to increase the likelihood of economic adulteration, in which brands substitute less expensive material for an expensive bioactive ingredient. 

Second round of testing almost as bad as first 

This is the second time that NOW has tested SAMe products for sale on Amazon. In the first round of testing done in 2020, NOW tested 11 products and found that all of them were low potency, with two of the brands having none of the bioactive ingredient. 

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In this round of testing, NOW bought two bottles each of 23 suspect SAMe supplements, and the company included its own SAMe SKU for comparison. 

Only three of the products met label claim, as did the NOW product. The rest were significantly understrength, and six brands had no detectable levels of SAMe in the bottles. 

Two of the brands tested were gummy products.  Gummies are popular with consumers but are not an appropriate delivery system for every bioactive substance as the high temperature processing required can damage delicate ingredients.  

Is SAMe appropriate for gummies? 

NOW said it was interested in testing the gummies since SAMe has well known stability problems. That issue has led at least a few ingredient suppliers to offer enteric coated beadlet versions of the ingredient. 

Neither of the gummy products contained any detectable levels of SAMe. 

Some patterns have emerged from NOW’s testing. Five brands that market low-potency products have shown up frequently: aSquared, Healthy Way, Mono Herbs, Nasa B’Ahava and Superior Health. Mono Herbs, which was included in the 2020 round of SAMe testing, tested at zero potency for the second time in four years. 

Related:Codex shelves probiotics proposal, exposing industry rift

The aSquared brand is a standout among the repeat offenders. Over the years, NOW has tested 13 different lots of the company’s products in various categories and has never found one that met label claim. 

As has become standard practice, NOW forwards the test results to Amazon. The online retailing giant has never responded to NOW concerning NOW’s findings. 

Amazon did not respond to a request for comment for this story. 

SupplySide Supplement Journal contacted those repeat offender brands for which contact information could be found. No responses were received in time for publication.

 

 

About the Author

Hank Schultz

Senior Editor, Informa

Hank Schultz has been the senior editor of SupplySide Supplement Journal (formerly Natural Products Insider) since early 2023. He can be reached at [email protected]

Prior to joining the Informa team, he was an editor at NutraIngredients-USA, a William Reed Business Media publication.

His approach to industry journalism was formed via a long career in the daily newspaper field. After graduating from the University of Wisconsin with degrees in journalism and German, Hank was an editor at the Tempe Daily News in Arizona. He followed that with a long stint working at the Rocky Mountain News, a now defunct daily newspaper in Denver, where he rose to be one of the city editors. The newspaper won two Pulitzer Prizes during his time there.

The changing landscape of the newspaper industry led him to explore other career paths. He began his career in the natural products industry more than a decade ago at New Hope Natural Media, which was then part of Penton and now is an Informa brand. Hank formed friendships and partnerships within the industry that still inform his work to this day, which helps him to bring an insider’s perspective, tempered with an objective journalist’s sensibility, to his in-depth reporting.

Harkening back to his newspaper days, Hank considers the readers to be the primary stakeholders whose needs must be met. Report the news quickly, comprehensively and above all, fairly, and readership and sponsorships will follow.

In 2015, Hank was recognized by the American Herbal Products Association with a Special Award for Journalistic Excellence.

When he’s not reporting on the supplement industry, Hank enjoys many outside pursuits. Those include long distance bicycle touring, mountain climbing, sailing, kayaking and fishing. Less strenuous pastimes include travel, reading (novels and nonfiction), studying German, noodling on a harmonica, sketching and a daily dose of word puzzles in The New York Times.

Last but far from least, Hank is a lifelong fan and part owner of the Green Bay Packers.

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