Branding & Marketing

Creative approaches to branding and product positioning – podcast logo in a gray background |
Branding & Marketing
Creative approaches to branding and product positioning – podcastCreative approaches to branding and product positioning – podcast

Just when you thought you were figuring out how to reach Gen Z, along comes Gen Alpha. And other marketing and branding insights you didn’t know.

Dec 21, 2020
How to market branded ingredients with integrity – podcast.jpg
Supplements
How to market branded ingredients with integrity – podcastHow to market branded ingredients with integrity – podcast
byTodd Runestad
Dec 2, 2020
The essential role of e-commerce data and analytics for CPG innovation – white paper logo in a gray background |
Sponsored Content
The essential role of e-commerce data and analytics for CPG innovation – white paperThe essential role of e-commerce data and analytics for CPG innovation – white paper
Nov 20, 2020
1 Min Read
NPI1120-SN-Athlete-1540x800.jpg
Sponsored Content
Sports nutrition: Female athletes – digital magazineSports nutrition: Female athletes – digital magazine
Nov 13, 2020
1 Min Read
Naturally healthy ready-to-drink tea An attractive alternative to bottled water.jpg
Formulation
Naturally healthy ready-to-drink tea: An attractive alternative to bottled waterNaturally healthy ready-to-drink tea: An attractive alternative to bottled water
byOryoon Lee
Oct 29, 2020
1 Min Read
On24-BASF-770x400-v2.jpg
Branding & Marketing
Nutritional trends and opportunities in the "new normal" – webinarNutritional trends and opportunities in the "new normal" – webinar
Oct 27, 2020
1 Min Read
Marketing sports nutrition products for esports.jpg
Sports & Nutrition
Marketing sports nutrition products for esports
Marketing sports nutrition products for esports
Oct 27, 2020
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1 Min Read
byLindsey Carnett
Attracting the best job candidates for your natural products business_0.jpg
Business Resources
Attracting the best job candidates for your natural products business – podcast
Attracting the best job candidates for your natural products business – podcast
Oct 21, 2020
bySandy Almendarez
Possibility awaits brands touting contract lab transparency.jpg
Labs/Testing
Possibility awaits brands touting contract lab transparency
Possibility awaits brands touting contract lab transparency
Oct 8, 2020
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1 Min Read
byDuffy Hayes
FeatureImage-stratum-1020-1540x800-white.jpg
Sponsored Content
Boost digital engagement for your natural products brand through relationship building – white paper
Boost digital engagement for your natural products brand through relationship building – white paper
Oct 2, 2020
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1 Min Read
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement logo in a gray background | FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
Branding & Marketing
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
FDA: Company that studied ‘Oleandrin’ as drug barred from marketing it as supplement
Sep 10, 2020
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1 Min Read
byJosh Long
Supplement delivery formats evolve with the consumer marketplace.jpg
Natural Product Development
Supplement delivery formats evolve with the consumer marketplace
Supplement delivery formats evolve with the consumer marketplace
Aug 27, 2020
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1 Min Read
byJacqueline Rizo
Inflammation Claims.jpg
Claims
Making legal inflammation claims a complex task for supplement firms
Making legal inflammation claims a complex task for supplement firms
Aug 26, 2020
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1 Min Read
bySteve Myers
Sports nutrition and the marketing of protein.jpg
Proteins
Sports nutrition and the marketing of protein
Sports nutrition and the marketing of protein
Aug 12, 2020
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1 Min Read
byLindsey Carnett
The evolving demand for delivery innovations.jpg
Natural Product Development
The evolving demand for delivery innovations
The evolving demand for delivery innovations
Aug 7, 2020
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1 Min Read
byEric Meppem
NPI-Sabinsa-Infographic-FeatureImage- 1540x800.jpg
Sponsored Content
The power of partnerships: Curcumin C3 Complex through the supply chain – infographic
The power of partnerships: Curcumin C3 Complex through the supply chain – infographic
Aug 5, 2020
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1 Min Read
Hemp_2.jpg
Supplements
Hemp farming 2020: Can producers make it to 2021 – podcast
Hemp farming 2020: Can producers make it to 2021 – podcast
Aug 5, 2020
byTodd Runestad
SupplySide Logo_0.jpg
Supply Chain
SupplySide West and Food ingredients North America 2020 canceled
SupplySide West and Food ingredients North America 2020 canceled
Jul 28, 2020
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1 Min Read
SupplySide Logo_0.jpg
Supply Chain
SupplySide West and Food ingredients North America 2020 canceled
SupplySide West and Food ingredients North America 2020 canceled
Jul 28, 2020
NPI072-DM-SNProtein-1540x800.jpg
Sponsored Content
Sports nutrition: Protein – digital magazine
Sports nutrition: Protein – digital magazine
Jul 21, 2020
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1 Min Read
Fitness trends lead to explosive growth for performance energy.jpg
Sports & Nutrition
Fitness trends lead to explosive growth for performance energy
Fitness trends lead to explosive growth for performance energy
Jul 20, 2020
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1 Min Read
byAga Jarzabek
How the shift from ‘sports’ to ‘active’ nutrition has expanded market opportunities.jpg
Sports & Nutrition
How the shift from ‘sports’ to ‘active’ nutrition has expanded market opportunities
How the shift from ‘sports’ to ‘active’ nutrition has expanded market opportunities
Jul 17, 2020
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1 Min Read
byRikka Cornelia
Inflammation claims can cause a lot of pain for dietary supplement manufacturers.jpg
Legal Compliance
Inflammation claims can cause a lot of pain for dietary supplement manufacturers
Inflammation claims can cause a lot of pain for dietary supplement manufacturers
Jul 16, 2020
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1 Min Read
bySuzanne Bassett
Wellness values and multiple benefits are key to success in the sports nutrition category.jpg
Sports & Nutrition
Wellness values and multiple benefits are key to success in the sports nutrition category
Wellness values and multiple benefits are key to success in the sports nutrition category
Jul 16, 2020
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1 Min Read
byGeri Berdak
Understanding the CBD consumer.jpg
Branding & Marketing
Understanding the CBD consumer
Understanding the CBD consumer
Jul 14, 2020
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1 Min Read
byMegan Hook
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Sports & Nutrition
COVID-19 creates the opportunity to target health conscious consumers with sports nutrition products
COVID-19 creates the opportunity to target health conscious consumers with sports nutrition products
Jul 13, 2020
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1 Min Read
byWill Cowling
In snack bars, ingredients tell the brand’s story.jpg
Formulation
In snack bars, ingredients tell the brand’s story
In snack bars, ingredients tell the brand’s story
Jul 10, 2020
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1 Min Read
byJon Copeland
Moving sports nutrition beyond production .jpg
Manufacturing
Moving sports nutrition beyond production
Moving sports nutrition beyond production
Jul 9, 2020
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1 Min Read
byJacob Fishback
Identifying new ingredients is just the first step to success.jpg
Supplements
Identifying new ingredients is just the first step to success
Identifying new ingredients is just the first step to success
Jul 7, 2020
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1 Min Read
byPete Croatto
NPI-WP-Stratum-FeatureImage.jpg
Sponsored Content
Boomers and millennials: Conquering the great divide – white paper
Boomers and millennials: Conquering the great divide – white paper
Jul 1, 2020
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1 Min Read
Sustainable packaging is important, and brands must look to validate such initiatives.jpg
Packaging
Sustainable packaging is important, and brands must look to validate such initiatives
Sustainable packaging is important, and brands must look to validate such initiatives
Jul 1, 2020
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1 Min Read
byWill Cowling
Searching for the eco-friendly packaging Holy Grail.jpg
Packaging
Searching for the eco-friendly packaging Holy Grail
Searching for the eco-friendly packaging Holy Grail
Jun 26, 2020
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1 Min Read
byJoanna Cosgrove 2
NEXTY2020.jpg
Natural Product Development
SupplySide West opens nominations for 2020 NEXTY Awards
SupplySide West opens nominations for 2020 NEXTY Awards
Jun 22, 2020
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1 Min Read
Brands balance practical packaging with sustainability efforts.jpg
Packaging
Brands balance practical packaging with sustainability efforts
Brands balance practical packaging with sustainability efforts
Jun 18, 2020
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1 Min Read
byDuffy Hayes
How to speak consumers’ language around efficacy.jpg
Supplements
How to speak consumers’ language around efficacy
How to speak consumers’ language around efficacy
Jun 18, 2020
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1 Min Read
byTracy Landau

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