NMI Sees Gap Between Consumer Attitudes, Behavior

NMI Sees Gap Between Consumer Attitudes, Behavior

HARLEYSVILLE, Pa.The NaturalMarketing Institute (NMI) reported data from its Health & Wellness TrendsSurvey found an increasing gap between consumer attitudes and behaviors. As anexample, 70 percent of consumers said taking a vitamin, mineral or dietarysupplement every day is important; however, only 60 percent use a multivitaminwith any frequency, and only 50 percent use them daily. Further, NMI(www.nmisolutions.com) reported while 86 percent of consumers see a connectionbetween diet and health, fewer than half select foods based on nutrition.