NMI, Virgo Publishing Present WEBeVENT on Condition-SpecificSupplements

NMI, Virgo Publishing Present WEBeVENT on Condition-SpecificSupplements

HARLEYSVILLE, Pa. & PHOENIX TheNatural Marketing Institute (NMI) and Virgo Publishings online education andtraining Web site, Nutrilearn (www.nutrilearn.com), presented a WEBeVENT, ConditionSpecific Supplements: Capitalizing on the Industrys Fastest Growing Segment,on Jan. 17. The WEBeVENT featured exclusive NMI (www.nmisolutions.com) data oncondition-specific supplements and products sourced from its Health &Wellness Trends Database (HWTD) and Dietary Supplement Consumer InsightsDatabase (DSCID), including the top conditions consumers are managing ortreating with supplements, and how the marketplace is driving consumerattitudes, behaviors and buying habits. Speakers included Maryellen Molyneaux,president and managing partner for NMI; Steve French, executive vice presidentand managing partner for NMI; and Jon Benninger, director of businessdevelopment for Virgo Publishing.

Consumer desire for condition-specific supplements is veryhigh, and users of condition-specific supplements represent an opportunistictarget, said Molyneaux. However, it is crucial for marketers to understandthe depth of consumer attitudes, behaviors and the barriers that must beaddressed in order to be successful in the marketplace.