Gobeli Starts Consulting Business

LOUISVILLE, Ky.—Gary Gobeli founded ASM (Alternative Sales Management), designed to offer sales management programs and consulting services to small- to mid-sized manufacturers, both established businesses and new operations. The company offers sales evaluations, marketing planning, budget assistance, margin/cost evaluations, national sales management and more. Gobeli said: “Year by year, the naturals industry becomes more entrenched in the mainstream. While this is great news for the natural products manufacturers, the accelerated growth and awareness may pose some challenges. ASM can help manufacturers and marketers successfully navigate sales channels, allowing them to concentrate on what they do best and achieve a healthy revenue stream.”