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The transformative power of data-driven, collaborative organic messaging – eguide
Organic is so much more than "no pesticides". This eGuide digs into the data, consumer preferences and market trends driving the new wave of organic messaging.
October 2, 2024
2 Min Read
Sponsored Content
Whether you're looking to enhance your marketing strategy, improve sales or simply want to educate your customers, this eGuide is your go-to resource for creating positive change on and off the shelf.
Organic isn’t just about “no pesticides”—it’s a holistic approach to farming that nurtures our planet and its people. Whether you’re a retailer, marketer, brand or organic enthusiast, this eGuide will walk you through:
Generational Insights: Understand how different age groups perceive organic. Younger consumers prioritize sustainability, while older generations focus on health. Learn how to tailor your messaging to resonate with both audiences.
Communicating Benefits: Go beyond the basics! Educate consumers on the full spectrum of organic benefits—like non-GMO, free-range and regenerative practices—showing them that organic aligns with their values for health and environmental stewardship.
The Importance of Transparency: With consumer demand for transparency rising from 69% in 2018 to 76% in 2023, now is the time to showcase your genuine sustainability efforts. Organic certification offers the credibility that today's consumers seek.
Justifying Higher Price Points: Did you know that 59% of US consumers consider USDA Organic a claim that justifies higher prices? With a direct correlation between trust and recognition, promoting organic can enhance your brand's value.
A community project: From consumer outreach toolkits to comprehensive insights on sustainability and regenerative agriculture, we highlight other organic toolkits available to help effectively engage your audience.
Don’t miss the opportunity to connect with valuable insights and enhance your communication strategies around organic. Together, we can elevate the conversation and promote the benefits of organic living.
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