CRN Launches NAD Awareness Campaign

WASHINGTON—The Council for Responsible Nutrition (CRN) launched a trade advertising campaign encouraging industry companies to file competitive challenges with the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB). CRN announced an initiative with NAD last year with the aim of increasing scrutiny of dietary supplement advertising to ensure such ads are truthful and non-misleading.

The ads, headlined “There’s a New Sheriff in Town: You”, will run in four trade magazines primarily targeting the supplier and manufacturer portion of the industry, including Natural Products INSIDER. In addition to the ad campaign, CRN (www.crnusa.org) and NAD are making presentations on the joint program, and will hand out fliers on the initiative on Capitol Hill.

Steve Mister, president and chief executive officer (CEO) at CRN, said the move to clean up advertising is critical to industry longevity. “The single greatest threat to our industry results from the outrageous claims made by a few companies that consumers associate with the entire category,” he said. “It’s up to individual supplement companies to take action. Part of being a responsible industry is selfpolicing those members who push the envelope too far.”