Superfruits Conference Set in China

BEIJINGChina is well known as a leading supplier of superfruit ingredients  and raw materials, such as goji and sea buckthorn,  but its evolving role as a destination for finished products will also be discussed at the first China Anti-oxidant Berry & Super Fruit Industry Conference," scheduled for May 26 and 27, 2011.

The event is being organized by the Ministry of Commerces Chamber for Natural Products, Herbridge.com, the Center for Public Nutrition and the Ministry of Water Resources in order to focus on the quickly developing superfruit ingredient category for food, dietary supplements and cosmetics. China is home to a growing number of super fruits. The conference will bring together industry experts from China and abroad to discuss the industrys latest research, current applications and future prospects.

The U.S.-China Health Products Associations executive director Jeff Crowther will give a presentation on U.S. regulations and market environment for dietary supplements. Chinas supplement and natural health product industry is developing at a rapid pace and is expected to surpass Japan and the EU to become the second largest market for dietary supplements in the coming years, according to Crowther.

The U.S. China Health Products Association is a U.S. nonprofit association operating in China. Its missions are to work toward a more open regulatory environment in China, to increase dietary supplement and other natural health product exports to China and create a more transparent supply chain through its work with one of its founding members NSF International.