Symrise

TETERBORO, N.J.--Symrise (www.symrise.com) launched MagicTops™, an innovative and patented beverage enhancement device designed to turn bottled water or other beverages into enhanced functional products. MagicTops can be filled with powder, liquid concentrates, encapsulates or spray dried alcohol to create new beverages. The consumer adds the top to an existing product and twists the cap to release the ingredients. MagicTops can be customized and engineered to fit most bottles and brands, and offer cost savings in formulation, transportation and storage while tapping into the growing consumer interest in fortified and functional beverage products.