BioCell Earns F&S Customer Value Award

NEWPORT BEACH, Calif.BioCell Technology LLC received Frost & Sullivans 2010 North American Customer Value Enhancement of the Year Award in Bone and Joint Health Ingredients. Frost & Sullivan cited BioCells research and focus on creating value beyond customer service.

Frost & Sullivans Best Practices research praised BioCell Technology and its executives for managing growth, technological innovation and strong leadership. In particular, its patented process and scientific substantiation of BioCell Collagen II®, created for joint health conditions, is identified as a key factor that helps differentiate the dietary ingredient from alternatives. Frost & Sullivans analysis, based on the Best Practices research, also demonstrated that the company has improved strategies and processes, through their exemplary practices in various functional disciplines  enhancing customer value and driving outstanding corporate growth.

Frost & Sullivan also employed its TEAM Research methodology, founded upon the CEOs 360 Degree Perspective, to recognize outstanding achievements in BioCell Technologys diligence and innovation of BioCell Collagen II®, a healthy aging ingredient promoting both joint and skin health.

"BioCell Technology has proven consistently to be a significant contender in a market that has been dominated by glucosamine/chondroitin products," said Suhail Ishaq, vice president of BioCell Technology. "We appreciate Frost & Sullivans recognition of our efforts to deliver solution driven values to our customers and we are deeply honored to have received this award. "

Significant competition in the market for collagen peptides means that manufacturers have to distinguish themselves with optimum technical and business support to become market leaders," said Dr. Kaushik Ramakrishnan, Senior Research Analyst at Frost & Sullivan. BioCell Technology has the right combination of supporting clinical data and a co-branding strategy. This is augmented by their strong IP protection, which ensures a long term and delightful relationship with clients and consumers."

BioCell Collagen II® is a novel dietary ingredient marketed as a healthy aging nutritional supplement that promotes both healthy joints and youthful-looking skin.  It is a naturally-occurring matrix whose three major constituents: collagen type II, chondroitin sulfate and hyaluronic acid, are reduced to highly bioavailable, low molecular weight forms due to its patented hydrolysis process.  Made from articular cartilage, its composition is similar to that of human articular joint cartilage.

The Frost & Sullivan Award is presented annually to a company that has demonstrated excellence in implementing strategies that proactively create value through research and development (R&D) activities, with a focus on improving the return on the investment (ROI) that customers make in its products.  The Best Practices award is recognized worldwide by the media, the investment community and end-user markets.