Mobilizing the joint health category – deep dive

Joints are susceptible to wear and tear, whether from everyday activity, athletic endeavors or challenges related to issues such as arthritis. Consumers across multiple generations are showing interest in supporting mobility, with many product developers working to help keep the joints nourished for flexible movement as long as possible. Curcumin, collagen, hyaluronic acid, methylsulfonylmethane (MSM), natural eggshell membrane (NEM), glucosamine and a host of botanical ingredients are appearing in joint health formulations.