Fresh Face of Litesse®

ELMSFORD, N.Y.—Danisco Sweeteners’ (www.danisco.com) Litesse® brand of polydextrose will be given a fresh, new image with the introduction of a new identity and logo. The positioning line “Litesse is the single ingredient with multiple benefits” will accompany the new identity, as this polydextrose celebrates 25 years in the food industry. The new logo and identity celebrate the evolution of Litesse from bulking agent to specialty carbohydrate, which has made it a versatile food ingredient. Its many applications include nutrition bars, cereals, beverages, juices, water, confectionery, chocolate, salad dressings, sauces, frozen desserts, ice cream and baked goods.