Healthy INSIDER Podcast 85: Restricted Supplement Ads on Social Media

Social media could be a great way to market supplements to consumers using influencers and brand ambassadors, but the most popular social media sites restrict supplement advertising--some too much, according to Mark Potocnjak, CFO, Herbally Yours. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Potocnjak talks about being denied advertising of supplements by Snap Inc., the owner of the popular social media site Snapchat.

Sandy Almendarez, VP of Content

June 19, 2017

Social media could be a great way to market supplements to consumers using influencers and brand ambassadors, but the most popular social media sites restrict supplement advertising—some too much, according to Mark Potocnjak, CFO, Herbally Yours. In this podcast with Sandy Almendarez, editor in chief, INSIDER, Potocnjak talks about being denied advertising of supplements by Snap Inc., the owner of the popular social media site Snapchat. In this podcast, they discuss:

  • The supplement advertising policies of Snap, Facebook/Instagram and Twitter.

  • The legal concerns of using influencers and satisfied customers to promote supplements on social media.

  • Steps industry should take to engage social media sites to educate them on the safety and efficacy of supplements.

Learn more about capturing the youth demographic in INSIDER’s Digital Magazine “Marketing to Millennials: Strategies for the Health and Nutrition Industry.”

About the Author

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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