Healthy INSIDER Podcast 93: The Importance of the Retail Educator

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER.

Sandy Almendarez, VP of Content

June 29, 2017

Many health and nutrition product consumers have turned to online shopping for convenience, but they are missing out on the important education that a brick and mortar natural product store offers, according to Jim Emme, CEO, Now Health Group. In this podcast, Emme discusses the importance of retail stores, but also the growing market need to sell products online with Sandy Almendarez, editor in chief, INSIDER. They cover:

  • Why natural products brands should have standards for the type of retail outlets that sell their products.

  • Why NOW Foods sells its products on Amazon, despite rejecting the idea for years.

  • The realities of brands that wish to stay away from online retailing; they likely won’t have a choice to limit their sales to only brick and mortar stores.

Editor’s note: This podcast was recorded before Amazon announced its plans to buy Whole Foods Market.

This podcast was recorded in Santa Fe, New Mexico, as part of the annual United Natural Products Alliance (UNPA) member retreat.

About the Author

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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