Kyowa Hakko Launches Cognizin Branding Campaign

Kyowa Hakko Launches Cognizin Branding Campaign

NEWYORKKyowa Hakko USA launched a branded ingredient marketing campaign forits citicoline ingredient, Cognizin. The promotion includes a product logoavailable for use by finished product marketers, a product tag line (For theEvolution of Your Mind), trade advertising and a branded Web site.

Scientific studies have examined citicolines role in supporting cognitivebrain function and benefiting neurodegenerative disorders associated withstroke, cerebrovascular health, brain aging and head trauma. In recognition ofits scientific merit, efficacy, safety and market potential, Kyowa Hakkoreceived the 2003 NutrAward for Cognizin from Nutracon 2004 attendees.

For more information, visit www.cognizin.comor Booth #1420- 1422 at SupplySide East.