LycoRed Launches Radio Campaign

ORANGE, N.J.—LycoRed Corp. launched a new round of national radio spots designed to educate consumers about the health benefits of Lyc-O-Mato® tomato lycopene complex.The campaign includes four ads, each highlighting the benefits of whole tomato lycopene complex vs. synthetic lycopene, and discussing its benefits for cardiovascular, prostate and skin health. Spots will air on 9,000 stations across the United States on shows including Rush Limbaugh, Danielle Lin and Sean Hannity.

“LycoRed’s extensive multi-media marketing program, aimed at strengthening the position of the Lyc-O-Mato brand, assists our marketing partners in moving Lyc-O-Mato products off the store shelves,” said Leo Cullen, president of LycoRed Corp.“We expect that the 750 million impressions over the next four months will boost sales for all our marketers.”

For more information, visit www.lycored.com or Booth #4007 at SupplySide West.