Marketing to Generation Influencers

In the United States, Millennials—consumers between 19 and 35 years old—fuel social media, keep up with the latest trends, quickly integrate new tools and devices into their lives, and spend US$600 billion a year. In fact, experts predict their spending power will exceed $1 trillion by 2020. Brands can employ various strategies to reach this burgeoning demographic, including partnering with influencers—consumers with a platform to communicate and a slew of followers. Takeaways include: *To reach consumers' smart phones, brands should optimize their websites for mobile platforms. *Reviewing quality of content is critical prior to a company aligning with a brand ambassador. *Millennial women love to show their natural lifestyles to their networks offline and online.

August 21, 2017

1 Min Read
Marketing to Generation Influencers

Table of Contents

Viewpoint
by Sandy Almendarez

Opportunities in Childrens Nutrition
by Satya S. Jonnalagadda

Understanding Female Millennial Consumers
by Lisa Mabe

8 Tips for Marketing to Millennials
by Lance Bachmann

Influencer Marketing: Educating Millennials About Branded Ingredients and Finished Products
by Lindsey Carnett

Millennials' Importance to the Health and Nutrition Industry
by Lori Colman and Sarah Flagg

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