Healthy INSIDER Podcast: Supplement Opportunities with Integrative Physicians

Many integrative physicians--medical doctors and doctors of osteopathic medicine (DOs) who self-identify as using holistic practices--turn to supplements to help their patients' wellness. Brands that communicate and connect with these practitioners can find great opportunity in the partnership. In this Healthy INSIDER podcast, Yadim Medore, founder and CEO, and Susan Haeger, executive strategic consultant at Pure Branding, discuss a new study they conducted on how integrative physicians use supplements in their practices.

Sandy Almendarez, VP of Content

January 3, 2018

Many integrative physicians—medical doctors and doctors of osteopathic medicine (DOs) who self-identify as using holistic practices—turn to supplements to help their patients’ wellness. Brands that communicate and connect with these practitioners can find great opportunity in the partnership. In this Healthy INSIDER podcast, Yadim Medore, founder and CEO, and Susan Haeger, executive strategic consultant at Pure Branding, discuss a new study they conducted on how integrative physicians use supplements in their practices. With Sandy Almendarez, editor in chief, INSIDER, they cover:  

  • The size of the integrative physician supplement market, which reaches 13 to 18 million U.S. consumers

  • The top four attributes that integrative physicians look for in the supplement brands recommend

  • How—and where—supplement brands can best reach out to integrative physicians to build a partnership.

This podcast was spurred by a presentation Medore gave at the annual conference of the Council for Responsible Nutrition (CRN) in Tucson, Arizona.

About the Author

Sandy Almendarez

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands SupplySide Supplement Journal and SupplySide Food & Beverage Journal, the education programming for the health and nutrition trade shows SupplySide Connect New Jersey and SupplySide West, the education program SupplySide Fresh for industry newcomers and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

See more from Sandy Almendarez
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