NMI Continues Trend Reports

NMI Continues Trend Reports

HARLEYSVILLE, Pa.The Natural Marketing Institute (NMI) released the seventh in a series of NMIs Top 10 Trends of 2004:

Demographic Fragmentation Creates Wellness Opportunities. According to NMI, marketers of wellness products can customize their products to more closely meet the needs of specific consumer groups.

Manufacturers that consider issues such as gender, age and ethnicity can customize product development, packaging and marketing communications.

As the wellness market matures, consumers are looking to manage any number of specific health concerns, said Steve French, managing partner of NMI. Savvy manufacturers will take advantage of these trends by examining the attitudes and behaviors of various demographic groups to help inform their competitive strategies. As an example, French pointed to the Hispanic consumer market, noting Hispanic consumers were 53 percent more likely to visit alternative health care practitioners to maintain a healthy lifestyle.

For more information, visit www.nmisolutions.com or Booth #1223-1225 at SupplySide West.