NMI: Functionality and Purity Drive Consumer Goods Growth

NMI: Functionality and Purity Drive Consumer Goods Growth

HARLEYSVILLE, Pa.The NaturalMarketing Institute (NMI) announced functionality and purity as the number ninetrend of NMIs Top Ten Trends of 2004. Results are culled through NMIs(www.NMIsolutions.com) Health and Wellness TrendsDatabase and LOHASConsumer Trends Database.

NMI data showed consumers increasingly seek the functionalbenefits of many consumer goods, especially those that are produced in harmonywith nature. The number of consumers citing the use of soy foods, for example,rose 27 percent between 2002 and 2003. Data also showed consumers are concernedwith the methods used to produce ingredients, citing 53 percent feel it isimportant for a store to have foods grown without pesticides, while 35percent want products without genetically modified ingredients.