HONOLULUThe World Economic Forum honored security platform company TruTag Technologies Inc. with its 2014 Technology Pioneer award. The forum awarded the title to 36 companies around the world, recognizing their innovation in design, development and deployment of new technologies.

"With their ability to profoundly affect the world's current counterfeit crisis, TruTag Technologies is a great fit for the Technology Pioneer awards," said Tom Byers, professor at Stanford University, and a past judge for the World Economic Forum Technology Pioneer awards.  "Technology Pioneer candidates are evaluated by the world's leading technology experts in a rigorous selection process. This selection distinguishes TruTag Technologies as a global innovator and disruptor."

Inert and edible, TruTag® microtags can integrate into a product without packaging and labels. The tag is less than the width of a human hair and can be used on food, drugs and consumer products. The barcodes can also help track and authenticate supplements.

"It is a great honor for TruTag to be selected as a Technology Pioneer by the World Economic Forum, said Hank C.K. Wuh, M.D., chairman of TruTag Technologies. I am looking forward to discussing the role of innovation for the future of society, and sharing our vision for TruTag to impact the global counterfeit problem, especially in the area of safety and authenticity of food and medicine where the impact of counterfeits on human lives is beyond measure."