Yogurts, Dairy Beverages Driving Protein Product Innovation
ProteinsYogurts, Dairy Beverages Driving Protein Product InnovationYogurts, Dairy Beverages Driving Protein Product Innovation
Protein content has been one of the key areas of activity in new product development in the food and drinks industry over the past couple of years. Nearly 4 percent of global launches recorded by Innova Market Insights in the 12 months to the end of June 2015 used a “high-in" or “source-of protein" positioning, rising to nearly 8 percent in the dairy sector and 14 percent in the yogurt category.
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