Nutrex Toning Down Vitrix Claims

NEW YORK—Nutrex Inc. plans to discontinue certain claims about the ability of its dietary supplement Vitrix Maximum Impact to stimulate testosterone release, following an inquiry by the National Advertising Division (NAD) of the Council of Better Business Bureaus. The Council for Responsible Nutrition (CRN) filed a challenge, leading NAD to request substantiation for certain claims including enhancing sexual stamina and building high muscle.

Nutrex reported it had discontinued several claims already, and would modify its advertising to clarify that the claims were related to the ingredients, not the product itself. In a statement, the company added it “respectfully disagrees and is disappointed with certain aspects of the NAD’s decision, [but] accepts the decision of the NAD. Accordingly, Nutrex will closely consider all of NAD’s comments and recommendations.