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Pharmavite Uses DRTV Ads for New Products
April 25, 2005
1 Min Read
Pharmavite Uses DRTV Ads for New Products
NORTHRIDGE, Calif.PharmaviteLLC produced two new direct response television (DRTV) campaigns for its NatureMade CholestOff® and TripleFlex® product lines. DRTV ads direct viewers to a toll free number and branded Websites for information and a discount coupon; the toll free numbers are marketspecific, allowing the company to track inquiries. Ads were scheduled to run ona number of women-focused cable channels including A&E, Bravo, MSNBC, Oxygenand Soapnet.
The DRTV format is a win-win proposition, said CharlesConroy, Nature Made HealthSolutions senior product manager. Consumers win,because DRTVs longer format provides a complete story about how oursupplements can help. This helps consumers make informed decisions about theirhealth care. Manufacturers win because DRTV allows us to gauge consumer responsein real time.
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