Frutarom Expands Lab Resources Spurring New Organic Flavor Innovations

NORTH BERGEN , N.J.— Frutarom USA Inc. (Frutarom.com) expanded its New Jersey facility through the addition of 3,000 square feet of new state-of-the-art flavor development laboratories. The fully operational addition features dedicated R&D and application laboratories for beverage, confectionery and bakery segments, with space allocated for other markets as Frutarom continues to expand its flavor development capabilities, with a strong focus on natural organic flavors. William Graham, vice president of flavor division, Frutarom, said, “In addition to expanding of flavor development resources, the new laboratories support Frutarom’s leadership position in the development of organic flavors. We put our passion for taste and health together to innovate ground-breaking in-demand natural organic flavors to appeal to consumers who prefer healthier food and beverage selections.” He added, “In the last 12 months, Frutarom has shown its ongoing commitment to innovation with millions of dollars of investments in facilities such as the Innovation Center in Wadenswil, Switzerland, new biotechnology labs in Haifa, Israel and this major renovation of our Flavor and Applications labs here in the USA.”