Natural Heat-Stable Red Color for Meat Applications

MARKOVCI, SloveniaVitiva introduced BrightnRED HS, an all-natural, heat-stable red color for meat applications. BrightnRED HS is based on proprietary extracts designed to replace the carmine color. BrightnRED HS is based on a specially stabilized beetroot extract giving it differentiating product features. By mixing a specific spice extract with beetroot, Vitiva succeeded in matching the exact characteristics of carmine in terms of hue, heat and light stability in various meat products.

There are certain factors a manufacturer should take into consideration when using the carmine color," explained Ohad Cohen, CEO of Vitiva. The result of the extraction and of the chemical process involved in the making of the carmine color is a color that is not a 100% natural and recently, the FDA required food manufacturers using carmine to label it namely as 'carmine color' instead of being non-specific as before, mainly due to the potential risk carmine poses as a food allergen. BrightnRED HS is 100% natural, non-allergenic vegetarian color offering clean label solutions."