Nielsen-Massey Celebrates a Century of Flavor

WAUKEGAN, ILNielsen-Massey Vanillas, purveyors of vanilla and fine flavorings, is celebrating its 100th year anniversary throughout 2007.

We are thrilled to be celebrating our centennial anniversary. We appreciate the confidence the public has placed in us and thank you for being a part of our flavorful history, said the Nielsen family.

Founded in 1907 as Masseys, by Otis Kleine and Richard Massey, the company provided aromas for the cleaning industry. Under the shared leadership of Richard Massey and Chatfield Nielsen Sr., the company became Vanilla Specialists, offering a variety of vanillas and flavors to primarily food manufacturers. Chatfield Nielsen Sr. bought out Massey in the 1950s and changed the company name to Nielsen-Massey Vanillas in the 1960s. Once Chatfield Jr. took the lead in the 1970s, the company evolved into Pure Vanilla Specialists, producing only pure vanillas. Since then, the company has developed many innovative vanilla products and flavorings including Pure Vanilla Powder, Pure Vanilla Bean Paste and Certified Organic Vanillas. In the 1990s, Camilla Nielsen managed the company, opening Nielsen-Massey Vanillas International in Leeuwarden, Netherlands, to service customers worldwide. Today, the third generation of owners, Craig, Beth and Matt Nielsen, continue the legacy started by their grandfather by revisiting the companys roots and introducing a new product line of pure flavor extracts.

This family-owned and operated company has a long, rich history of making quality products second to none?by purchasing the highest quality vanilla beans available and utilizing its unique cold process method of extraction. The cold extraction process protects the delicate flavoring matter of the vanilla beans from the damaging effects of heat or pressure during extraction.

The Nielsen-Massey name ranks first among chefs of the worlds finest restaurants, home cooks, bakers, and manufacturers of premium ice creams and novelties alike. Gourmet food shops and fine grocers stock Nielsen-Masseys products on their shelves for discriminating consumers who appreciate the art of fine cooking and baking. Whatever the food productdairy, beverage, bakery or confectioneryNielsen-Massey Vanillas provides a cost effective and efficient means of supply to customers around the world.

About Nielsen-Massey Vanillas
Throughout its 100 year history, Nielsen-Massey Vanillas has earned the reputation as makers of the finest extracts in the world. Its full line of Pure Vanilla products include: Vanilla Beans and Extract from Madagascar, Tahiti, Mexico and Indonesia; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste with the distinctive flecks of real vanilla beans; and Certified Organic Madagascar Bourbon Pure Vanilla Extract, Vanilla Beans and Powder. The company also offers a line of Pure Flavor Extracts including: Pure Chocolate Extract; Pure Almond Extract; Pure Lemon Extract; Pure Orange Extract; and Pure Coffee Extract. All Nielsen-Massey products are Kosher certified and Gluten-free.
Nielsen-Massey Vanillas corporate headquarters are located in Waukegan, IL, USA and production facilities in both Waukegan, and Nielsen-Massey Vanillas International in Leeuwarden, Netherlands. The company serves North America, South America, Central America, Australia, New Zealand, the Pacific Rim, European, African and Middle Eastern Markets. For more about Nielsen-Massey Vanillas visit their website or call 800/525-PURE (7873).