Aloe Appeals to Hispanic Market: Aloecorp

LACEY, Wash.—Aloecorp announced recent consumer research supports development of aloe-based products that target the Hispanic market. The company noted 77 percent of Hispanic respondents in a recent study said they used herbal remedies, supporting a culturally traditional pattern of use of such products; the vast majority (94 percent) also said they prefer to take in herbal remedies in a tea or beverage. Additionally, aloe is second only to chamomile for herbal use among Hispanic consumers and is seen as beneficial for digestive health and detoxification.

“This is exciting news for manufacturers and developers of aloe-based products,” said Barbara Apps, director of business development, Aloecorp (www.Aloecorp.com). “We have been researching innovative and convenient approaches to utilizing aloe in beverages. Authentic beverages developed using well-known traditional ingredients, such as aloe, make a stronger emotional connection with the ethnic consumer and serve as a reminder of their rich culture, tradition and history. Aloecorp’s patent-pending Qmatrix® dehydration technology allows formulators and marketers the opportunity to develop aloe-based drink mixes with the same quality as the fresh Aloe vera leaf used in traditional recipes.”