Chr. Hansen Debuts Probiotics at SupplySide

LAS VEGASChr. Hansen will unveil its newest probiotic products at the SupplySide West 2010 trade show taking place Oct. 20-23 in Las Vegas. The company will be highlighting new strains and a new product concept, and booth visitors will have a chance to taste new samples of Chr. Hansens probiotic sticks and chewable probiotic tablets in various flavors.

The company will also showcase Lactobacillus fermentum PCC® and Lactobacillus F19®, the two most recent extensions of its Probio-Tec® range of probiotic strains with documented effect. According to the company, PCC® is a promising strain within immune health, and F19® has documented effect within gastrointestinal (GI) health.

Earlier this year we launched our combined probiotics and fiber concept for improved digestive health, which paves the way for powerful anti-constipation supplements containing efficacious probiotics and beneficial fibers," said Charlotte Beyerholm, marketing manager, Human Health & Nutrition. The supplement format is a 6 g stick with powder to be sifted over breakfast cereals or poured into a glass of water once or twice a day.

With the interest in probiotics at an all-time high, we expect to welcome more people than ever to the Chr. Hansen booth at this years SupplySide West show," says Brian Peeters, strategic sales manager, Chr. Hansen Inc. Todays consumers are looking for a probiotic product that delivers on its promises, and Chr. Hansens clinically documented range of Probio-Tec® strains consistently deliver targeted health benefits."

For more information, visit Chr. Hansen at Booth 26047 at SupplySide West 2010, or visit its SupplySide West 2010 website, Chr-Hansen.com/SSW.