Ganeden, Glanbia Expand Shelf-Stable Probiotic Market

CARLSBAD, Calif.Ganeden Biotech, together with its primary North American distributor, Glanbia Nutritionals (NA), Inc., has expanded its GanedenBC30® shelf-stable probiotic strain into more than 50 foods and beverages in a variety of product categories.

Ganeden and Glanbia have worked closely to introduce GanedenBC30 into innovative and novel applications, resulting in GanedenBC30s inclusion in a variety of food, beverage and weight-loss products including cereals, juices, meal replacement drinks and snacks.

Capitalizing on Glanbias expertise in the category, GanedenBC30 entered the sports nutrition market earlier this year and is now featured in top product lines. Ganedens probiotics are a perfect fit in the category, as the stress of repetitive exercise and heavy protein supplementation can cause immune system inhibition and digestive issues.

We are very pleased with our strategic partnership with Glanbia Nutritionals," said Mike Bush, vice president of sales and marketing for Ganeden Biotech. Glanbias nutritional expertise and global sales team have opened doors for GanedenBC30 and allowed us to enter into new and innovative markets."

GanedenBC30 is extremely shelf-stable, requires no refrigeration and can be baked, boiled or frozen, while retaining viability, allowing consumers to experience its health benefits in a variety of applications. GanedenBC30s unique structure features a hardened spore inside each cell that acts as a natural protective shield against the heat and pressure of manufacturing and the strong acids in the stomach to arrive alive in the intestines, providing optimal health benefits.