When Off-the-Shelf Solutions Don't Work (Enzymes Edition)

When addressing the topic of enzyme-based digestive products, one should consider separating food intolerances from the more robust family of multi-component enzyme formulations. Consumers faced with issues like lactose and gluten       intolerance(s) have been known to respond well to Lactase and DPPIV protease enzyme supplements, respectively. However, when it comes to consumers who seek a broader, more multi-functional enzyme solution, the options and combinations are virtually endless.

Anyone claiming to have a “one-size-fits-all” solution to digestive health has NOT invested enough time in understanding the specific needs of the market or their customers. It is our belief that the best approach is to invest significant time during the concept phase of product development to truly discuss and understand the specific performance parameters your customer is seeking. In doing so, this “customization” approach will yield the best solution whether it is a straightforward enzyme blend by itself, which will digest proteins, fats and carbohydrates. Or to broaden the functionality of the product, one could add (in combination) botanicals/herbals, probiotics, prebiotics and minerals, etc. to the enzyme blend.

Over the years, consumers have taken more control of their “supplement strategy” and are investing more time than ever to researching the best alternatives to address their specific and very personal supplement options. This trend further supports the need for a product development strategy that includes customization.

Forward thinking companies MUST invest in knowledgeable associates who are empowered by their organizations to work with customers to develop the right product for the application. In doing so, finished product suppliers will be able to offer solutions that will provide the most value to their consumers. This then leads to wider market acceptance and increased consumer awareness for your products and your company’s credibility.  

To address this diverse set of needs, Deerland created a new no-cost service called YourBlend, which was specifically designed to provide our customers with a platform to customize their formulations to the specific performance benefits they seek in a dietary supplement. By closely collaborating with our customers at the concept stage we are able to better identify and create a product that is more in line with their definition of an effective enzyme-based formulation.

Side note for readers who are considering enzyme supplementation:

When choosing an enzyme supplement, consumers need to better understand differences in the activity (potency) of the various enzymes. As most consumers are familiar with weight (mg, for example) as a measure of strength or potency, far fewer understand the various activity units used with enzyme supplements.

Activity is one of the prime differences you will see when comparing price points of the various products. For example, a 500 mg enzyme supplement may be far less effective than a 200 mg product, if the enzyme concentration/activity is higher in the lower weight product.