SoBE Launches New Campaign, Decides on U.K. Distributor

SoBE Launches New Campaign, Decides on U.K. Distributor

NORWALK, Conn.--SoBE launched a radio campaign designed to build brand awareness. The $9 million campaign, reaching more than 91 markets, will feature new radio spots that are, according to the company, "decidedly offbeat." Slated to run from May through July, advertising will include Elixirs and Lizard Fuel and will target an 18 to 34 demographic. This campaign was developed by Performance Media, a division of Marketing Drive Worldwide.

In related news, SoBE has made Food Brands Group Limited (FBG) its exclusive distributor in the United Kingdom. Pursuant to this agreement, FBG is granted the exclusive right to market, distribute and sell the drink in the U.K. For more information, visit www.sobebev.com.