AstaREAL® Featured in NutrAward Best New Product

BURLINGTON, N.J.AstaREAL® astaxanthin is included in the new chocolate product GOOD CACAO, which took home the 2011 NutrAward for Best New Product at this year's NUTRACON conference in Anaheim, CA.

Joseph Kuncewitch, national sales manager of Fuji Health Science Inc., which markets the ingredient, commented, "Chocolate is the perfect partner for astaxanthin with compatible components and antioxidant capacity, however, the best part of the combination of ingredients in GOOD CACAO is the great taste."

Paul Frantellizzi, founder and CEO of GOOD CACAO LLC added, "We are honored to be recognized as a pioneer in the merging of healthful ingredients with good taste in our award-winning, Superfood Chocolate® bars."

AstaREAL is the global brand of the natural astaxanthin produced by Fuji Chemical Industry Co. Ltd. in fully enclosed bio-systems in Gustavsberg, Sweden.  Early studies of AstaREAL discovered its ability to increase muscle endurance and recovery, according to the company.  This discovery lead Fuji to sponsor further research in areas such as eye fatigue (tired eyes), improved fertility and skin health.

GOOD CACAO LLC, a Boise, ID, company, is a producer of an organic, whole-food chocolate product created without pesticides and hormones. 

The NutrAward program was created to reward and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients, products or technologies.