BASF, Lucas Meyer, Croda Get Set to Attend In-Cosmetics 2015

Cosmetic businesses such as BASF, Lucas Meyer Cosmetics and Croda are gearing up to attend the 2015 In-cosmetics event, where companies will showcase the latest and greatest innovations in beauty ingredients.

Sensory properties of cosmetics, such as color, scent, texture and skin sensation, play a huge role in whether or not a consumer will purchase the product again. Therefore, at the this year’s In-cosmetics event (April 14 to 16) in Barcelona, BASF will demonstrate how to create an emotional link between consumers and personal care products through sensory properties. Under the title “Sensory 2.0," the manufacturer will showcase new ingredients, formulations and concepts with specific sensory characteristics that are able to play a vital role in consumer preference of cosmetics. Some of the new ingredients include a natural-based emulsifier, a skin-brightening ingredient, a synergistic complex for reversing the effects of skin-aging and a new generation of gold-shaded cosmetics.

Lucas Meyer will also attend this year’s In-cosmetics conference after the recent launch of its “happiness in a jar" concept, which includes emulsifiers that offer a guarantee of consumer pleasure upon application. Studies conducted by the company analyzed consumer behavior and physiological reactions to the ingredient. The behavioral element represents the behavior that a user adopts in response to emotion, as well as results in facial micro-expressions and variations in vocal intonation, among other things. The physiological element relates to the way the body reacts to emotion and can be expressed, for example, as a dilation of the pupils or even as an electrodermal response triggered by excessive perspiration, a method used by lie detectors. In all cases, volunteers preferred the Lucas Meyer Cosmetics’ emulsifiers containing the new formula over the placebo,  and researchers noticed a high increase in parameters confirming the positive emotion triggered by the product.

Croda will also attend the In-cosmetics tradeshow to present its latest product launches and initiatives. The company will exhibit its Cithrol™ 10GTIS, a mild surfactant used to create advanced facial cleansers. Cithrol™ 10GTIS allows the use of skin care oils to gently cleanse and soften the skin, then can be easily rinsed off with water. Croda will also showcase two recent launches derived from superfood sources: Crodasone^TM P and Hydrosativum P, biopolymers derived from the superfood Pisum sativum or ‘pea.’ In addition, Croda will demonstrate new products for scalp and skin care, including DuraQuench™ IQ SA, Cromollient™SCE,  Solaveil^TM CT-300, Solaveil^TM CZ-300 (Zinc Oxide). Other products Croda plans to highlight include: Kerestore^TM 2.0, OleoCraft™ Polymers and Sustainable Palm.