Gatorade Reintroduces Energy Bars

Gatorade Reintroduces Energy Bars

SUMMIT, N.J.--Quaker's Gatorade brand, dismissing the failure of its mid1990s entry into the energy bar market with its unsuccessful Gator Bar, isreentering the energy bar market. This time, the bar will be called the"Gatorade Energy Bar" and will be available in three flavors, peanutbutter, chocolate and mixed berry. The new bars will be introduced on the westcoast.

Additionally, Gatorade will be marketing two new fortified beverages. Thedrinks, Torq energy drink and Propel bottled water, will be marketed with theenergy bars.