Nestle to Purchase Power Bar
February 28, 2000
1 Min Read
GLENDALE, Calif.--Nestle USA Inc. has signed a definitive agreement to purchase Berkeley, Calif.-based PowerBar Inc. The agreement is subject to regulatory approval.
PowerBar has a line of energy bars, nutrition bars, protein bars, an energy gel and a sports drink. Nestle's acquisition will provide the company with the resources necessary to increase its global reach.
The acquisition will also be important because as a major international player, Nestle is demonstrating its confidence in the growing health and nutrition market. Nestle USA's parent company, Nestle SA, is based in Switzerland.
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