Cognis Launches Heart Choice Consumer Web Site

Cognis Launches Heart Choice Consumer Web Site

LA GRANGE, Ill.Cognis Nutrition & Health expanded itscobranding marketing program for its line of natural plant sterols and sterolesters to include a consumer Web site (www.heart-choice.com).

Cognis supplies the ingredients to the trade under the Vegapure® brand, andto the consumer under the Heart Choice brand. Cognis is also working withfinished product companies, including The Vitamin Shoppe, to co-brand theingredients and raise consumer awareness about the ingredients.

In doing our homework, we identified some major areas that needed to beaddressed in educating consumers about the health benefits of natural plantsterols, said Laura Troha, marketing manager at Cognis (www.cognis.com). Thebottom line is consumers want products that are safe and effective.

In addition to the Web site launch, Cognis is also running advertisements inleading consumer health publications including Total Health and AlternativeMedicine, and is offering in-store marketing materials.