Degussa Launches New Logos for Cholestatin, Arthred

Degussa Launches New Logos for Cholestatin, Arthred

CHAMPAIGN,Ill.--Degussa BioActives introduced new logos for its Cholestatinand Arthred ingredients. "The new logos are part of ourongoing campaign to strengthen brand recognition," said Wolfgang Schuett,vice president of marketing and sales for Degussa (www.degussa-bioactives.com)."We are committed to differentiating ourselves in the market and to usingad materials to portray exactly what our ingredients can do for health."

TheCholestatin logo--two green leaves cradling a red heart--reflects the soyorigins of the plant sterol ingredient, which has been studied for itscardiovascular benefits. The Arthred logo--a black triangle with a red balltrailed by blue movement lines--was designed to reflect movement of the joints;its main ingredient is hydrolyzed collagen for cartilage support.