Health World to Distribute Cholesstrinol
April 16, 2013
CHICAGO SourceOne® Global Partners LLC. announced a long-term agreement with Health World Ltd. in Australia and New Zealand to use its patented Cholesstrinol formulation for Health World's Metagenics® products.
With this new agreement, the company will focus on building awareness and usage by educating consumers about the benefits of Cholesstrinol formulation through television advertising. Heath World has launched its Ethical Nutrients Cholestrienol and Metagenics CholCare to help manage heart health issues, such as unhealthy cholesterol and triglyceride levels and inflammatory response.
Last November, SourceOne gave Health World the rights to the patented VESIsorb® delivery system for its Metagenics® brand in the health care professional channel and Ethical Nutrients® brand in the pharmacy and retail health food sectors.
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