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Marketing Cholesterol Management Products
As the rate of heart disease reaches an all-time high, heart health-minded consumers are increasingly turning to natural cholesterol support ingredients.
April 17, 2014
1 Min Read
Issue Summary
Though pharmaceutical statins are typically prescribed to manage high cholesterol, continued concerns about potential side effects have compelled consumers to investigate natural cholesterol and cardiovascular health solutions. Market researchers have uncovered interesting consumer insights on health maintenance attitudes, supplement inclinations and preferred supplement delivery formats.
Table of Contents
Viewpoint: Searching High and Low
The Market for Cholesterol Products
As the rate of heart disease reaches an all-time high, heart health-minded consumers are increasingly turning to natural cholesterol support ingredients.
Takeaways for Your Business
Suppliers, formulators and brand marketers are putting greater focus on delivering products with more consumer appeal.
The most popular delivery vehicles for cholesterol support ingredients continue to be traditional soft gels and tablets.
Omega-3 products lead the cholesterol-management pack, with more physicians inclined to recommend omega-3 supplements.
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