Stratum Nutrition Partners with KitoZyme
February 10, 2010
ST. LOUISStratum Nutrition, the human health division of Novus International, entered into a strategic partnership with Herstal, Belgium-based KitoZyme. Stratum will collaborate with KitoZyme to launch chitin-glucan, a vegetarian ingredient that supports arterial and heart health, to the global nutraceutical market.
KitoZyme has developed a novel, patented chitin-glucan ingredient, said Jeremy Moore, director of marketing, Stratum Nutrition. Through this partnership, we will utilize our R&D, branding, marketing and sales expertise to expand its use in a variety of finished goods to support heart and overall health. Not only is heart health a key area of focus for us at Stratum, but this ingredient is obtained exclusively from renewable, non-GMO sources, which aligns with our corporate commitment to social responsibility and sustainable business practices."
The initial partnership will focus on the chitin-glucan ingredient launch; however, there is potential for future product development with other ingredients. This partnership allows both KitoZyme and Stratum to utilize our respective strengths to improve overall industry awareness and use of chitin-glucan, an ingredient that we collectively feel has tremendous potential for individuals looking for a clinically-proven way to improve their health, said Hugues Bultot, CEO, KitoZyme. Building on the global reach of Novus and leveraging its tremendous means, we believe, Stratum can immediately begin identifying and securing opportunities for chitin-glucan to be used in a wide range of health products around the world.
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