Gnosis, OptiPure, Fruit dOr, Delavau Launch New Business Ventures

Gnosis, OptiPure, Fruit d’Or and Delavau recently unveiled exciting innovations to build their brands and better serve their clients.

Gnosis S.p.A. launched its new e-newsletter, VitaMK7® Pulse, to offer its clients a concise, insightful read and help them make the best decisions possible related to managing health. The e-newsletter aligns with Gnosis’ mission to improve the quality of life of both humans and animals, while also promoting their well-being. The VitaMK7 Pulse introduces a new way for clients to stay on top of innovations related to vitamin K2 as VitaMK7.

Meanwhile, OptiPure^® Kenko International Inc. recently re-launched its company website to channel updated information to customers using a theme consistent with its corporate brand identity. The revised website features an expanded product section, allowing existing and potential customers to access detailed technical specifications. Educational brochures are also available as PDF downloads. Individuals who are unfamiliar with the services OptiPure^® has to offer as a raw material supplier may find the new site helpful in facilitating contact with the company’s sales teams.

Fruit d'Or added two testing technologies to ensure identity, authenticity and purity of its growing suite of targeted cranberry ingredients for a range of consumer health products. The first test is DNA barcoding, designed to prove that the starting material is indeed cranberry. But while DNA barcoding is applicable for authentication of the cranberry fruit, it does not provide qualitative or quantitative information on the bioactive constituents (proanthocyanidins) of cranberry raw ingredients and/or final formulated products. So Fruit d'Or, in conjunction with Christian Krueger, CEO of Complete Phytochemical Solutions LLC, incorporated MALDI-TOF mass spectrometry for authenticating A-type PAC in both its raw ingredients and finished products. Collectively, these analytics will support efficacy, standardization and authentication from the beginning to the end of the process.

Based on the growth of its food division over the past decade, Delavau branded its food business unit as “Delavau Food Partners," through which it will focus on clean-label, freshness and fortification solutions for foodservice and food manufacturing companies. In addition to branding its food business independently, Delavau Food Partners also introduced its most recent freshness and fortification technologies: Encore™, intended to improve eating experiences, and Accent™, designed to improve the nutrition of food through fortification.