Loders Croklaan 27412
July 19, 2004
Loders Croklaan
CHANNAHON, Ill.Loders Croklaan(www.croklaan.com) announced the re-branding of its BetrFX flavor deliverysystem under the name SensoryEffects. The change reflects new flavors andaromas, and improvements in product appearance and texture. SensoryEffects blends evenly into mixes and dough; maintainsconsistent flavor after processing; is resistant to color bleeding; has a longshelf-life requiring no refrigeration; can be customized for flavor, aroma,color and texture in bakery and other foods; and is available as no-trans or lowcarb. Sweet flavors include cinnamon, maple, blueberry, raspberry, chocolate andvanilla; savory flavors include cheddar garlic, tomato oregano, Italian cheese,pesto and toasted garlic.
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